@article {1206,
	title = {Digital Natives: Rise of the Social Networking Generation},
	journal = {University of Auckland Business Review},
	volume = {15},
	number = {1},
	year = {2012},
	pages = {28-37},
	type = {Journal Article},
	url = {http://www.uabr.auckland.ac.nz/},
	author = {Michael D. Myers and Sundaram, David}
}
